Adam brings over 20 years of design experience to the table and serves up results that has clients keep coming back for more.
Blending form and functionality is important to a successful product design. Creating a product that can actually be produced however is key. Knowing your market and customers is essential to creating a product that will be well received. However any product that is designed needs to work in the real world and be designed and produced in a way that it can be priced competitively enough to succeed.
As a multidisciplinary designer Adam strives to combine strategy and usability with the aesthetic in his approach to design. Throughout his career as a designer he has carried this approach towards his work, whether it be branding, print, interactive, packaging or product design. At the same time he never forgets the “brand” and leveraging its strengths consistently across communications. The final component to him is the “customer” which has a dual meaning, the first is the client and working with them to ensure their satisfaction, the other is the end viewer and making sure that they can get the information they need in an appealing and attractive design.
By working with Adam he can bring his design, branding and marketing strengths and experience to a company to help them realize their communication goals.
Skills
- Product design and development
- Corporate identity, brand standards and developing brand platforms
- Marketing systems
- Web site design and strategy
- Advertising
- Printed collateral
- Packaging
- Trade show booths and retail displays
- Company and product naming
Experience
Through his career Adam has worked on projects for:
- Duracell Flashlights
- Cannondale
- Aetna
- Cigna
- The Hartford
- Travelers
- Legrand
- Wiremold
- Pass & Seymour
- Heineken
- Passage Foods
- Hiram Walker
- Tennessee Distilling
- Orvis
- Loctite